Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

Shifting Baselines: Conveying Climate Change in Popular Music

Popular music is a generation-specific zeitgeist, while music affords otherwise unobtainable engagement with environmental themes. Despite being the most widespread form of music there is a paucity of scholarship on climate change vis-à-vis popular music. In turn, this article explores how popular music may provide a soundtrack that narrates the rapidity of contemporary biophysical change. Approaches of conveying versus communicating climate change in music are considered across a spectrum of musical forms, from contemporary and historical popular music to contemporary classical music and sound art. The article applies the framework of shifting baselines to music engaged with environmental change in order to formulate a closer relationship between objective and quantitative intergenerational biophysical change and subjective and qualitative socio-cultural change. To cease losing track of such inexorable degradation, the article speculates on future musical forms that may obviate such intergenerational myopia by conveying and/or communicating the unprecedented rapidity of biophysical change.     

Protective Progressives to Distrustful Traditionalists: A Post Hoc Segmentation Method for Science Communication

ABSTRACT

This study demonstrates a post-hoc segmentation that is effective in creating distinct and robust segments of interest for researchers and practitioners in science communication. We use agglomerative hierarchical clustering to classify survey respondents based on answers to a short, five-item battery of questions drawn from variables that are frequently used in science communication. Resulting segments demonstrate strong differences in regards to demographics, issue-specific science knowledge, attention to media, sentiment toward media, and social networking site use. We assess the utility of the segments through a series of regression analyses in order to determine differences among segments with regards to intent to seek information about three science issues: fracking, nanotechnology, and synthetic biology.     

移动通信技术发展对安全生产影响研究*

为了深入揭示安全生产水平同移动通信技术发展的内在联系，提出安全生产信息技术能力的概念及其监控管理连接、救援响应监测、定位导航追踪3方面子能力的定义，进而通过构建3方面子能力同移动通信主要性能指标之间的关系模型（SPITCMC），并对其进行深入分析和研究。研究结果表明:SPITCMC模型可以准确诠释过去移动通信技术发展对安全生产水平产生的影响，同时可用于预判未来移动通信技术发展对安全生产可能产生的影响程度，从而为后续相关工作的开展提供参考和借鉴。     

Between Active Seekers and Non-Users: Segments of Science-related Media Usage in Switzerland and Germany

ABSTRACT

Citizens’ attitudes toward science are related to their use of science-related information from various sources. Evidence is scarce regarding citizens’ individual media repertoires for staying informed about science as segmentation studies so far have primarily focused on scientific attitudes. In this paper, we explore audience segments regarding their science-related information behavior and whether such segments are comparable or vary between two countries with similar information environments. Based on two surveys in Switzerland and Germany, we identify national audience segments that differ in their science-related information repertoires, and analyze their sociodemographic characteristics and science-related attitudes. In both countries, we find very comparable information user segments ranging from those who inform themselves frequently about science (“Active Seekers”/“Science Consumers”) to those who hardly get in contact with any information about science and research (“Non-Users”). Those segments which get in contact with information about science frequently show generally more positive attitudes.     

Evolution of working conditions under the impact of ICTs

IntroductionInformation and communication technologies (ICTs) play a major role in the current evolution of work. They are both a great tool for emancipating human beings from the most tedious and most dangerous tasks and an effective vector for intensifying work.MethodsOn the basis of three foresight exercises carried out in recent years and by describing concrete examples of work organizations, the authors highlight the main possible trends for the changes to come.ConclusionsThey conclude on a few general principles that could allow the establishment of a win–win policy.     

Social media and disasters: a functional framework for social media use in disaster planning,response, and research

A comprehensive review of online, official, and scientific literature was carried out in 2012–13 to develop a framework of disaster social media. This framework can be used to facilitate the creation of disaster social media tools, the formulation of disaster social media implementation processes, and the scientific study of disaster social media effects. Disaster social media users in the framework include communities, government, individuals, organisations, and media outlets. Fifteen distinct disaster social media uses were identified, ranging from preparing and receiving disaster preparedness information and warnings and signalling and detecting disasters prior to an event to (re)connecting community members following a disaster. The framework illustrates that a variety of entities may utilise and produce disaster social media content. Consequently, disaster social media use can be conceptualised as occurring at a number of levels, even within the same disaster. Suggestions are provided on how the proposed framework can inform future disaster social media development and research.     

Reform,Justice, and Sovereignty: A Food Systems Agenda for Environmental Communication

Food ecologies and economies are vital to the survival of communities, non-human species, and our planet. While environmental communication scholars have legitimated food as a topic of inquiry, the entangled ecological, cultural, economic, racial, colonial, and alimentary relations that sustain food systems demand greater attention. In this essay, we review literature within and beyond environmental communication, charting the landscape of critical food work in our field. We then illustrate how environmental justice commitments can invigorate interdisciplinary food systems-focused communication scholarship articulating issues of, and critical responses to, injustice and inequity across the food chain. We stake an agenda for food systems communication by mapping three orientations—food system reform, justice, and sovereignty—that can assist in our critical engagements with and interventions into the food system. Ultimately, we entreat environmental communication scholars to attend to the bends, textures, and confluences of these orientations so that we may deepen our future food-related inquiries.     

施工组织正式网络结构特征对组织安全行为的影响关系研究

为提升建筑施工安全管理水平，探讨施工组织正式网络的结构特征对组织安全行为的影响关系。基于社会网络分析方法，引入安全沟通作为中介变量，建立施工组织正式网络结构特征、安全沟通和组织安全行为的假设模型。基于91个施工组织正式网络结构特征分析，使用多层回归分析方法检验假设模型。结果表明:网络密度、出度中心势和聚类系数均显著正向影响组织安全行为；中间中心势和平均路径长度均显著负向影响组织安全行为；入度中心势对组织安全行为影响不显著；安全沟通分别在出度中心势和中间中心势与组织安全行为的关系中起完全中介作用；安全沟通分别在密度、平均路径长度和聚类系数与组织安全行为的关系中起部分中介作用；安全沟通在入度中心势与组织安全行为的关系中未起到中介作用。     

Psychological Reactance From Reading Basic Facts on Climate Change: The Role of Prior Views and Political Identification

Scholars continue to search for solutions to shift climate change skeptics’ views on climate science and policy. However, research has shown that certain audiences are resistant to change regarding environmental issues. To explore this issue further, we examine the presence of reactance among different audiences in response to simple, yet prominently used, climate change messages. Our results show that emphasizing the scientific consensus of climate change produces reactance, but only among people who question the existence of climate change. Moreover, adding political identification to the model as an additional moderating variable shows the increases in reactance occur among Republicans who question the existence of climate change. Finally, our results show that reactance to climate change messaging may lead to backfiring effects on important outcomes tied to climate change such as risk perceptions, climate change beliefs, and support for mitigation policies.